Konami and Barcelona signed three seasons sponsorship deal. PES is now a Premium Partner of the Catalan Club and PES 2017 will have a special Barça edition this year.
Here is the official press release:
The presentation of this agreement was attended by Francesco Calvo, the Chief Revenue Officer of FC Barcelona, and Tomotada Tashiro, the President of KONAMI Digital Entertainment B.V. As a result of this deal, KONAMI is set to launch a special Barça edition that will be released alongside the European version of PES 2017 when it launches on September 15th, 2016.
Barça and KONAMI will be collaborating in different areas. The popular digital entertainment company company will be advertising both inside and outside Camp Nou, and will also be visible on the backdrops of press conferences at the Club. KONAMI will also have access to the players and will have visible presence on match days. It also gains exclusive rights to recreate the Barça stadium in PES 2017.